FRANCES RÍOS
Founder, The Lead Groupe
Leadership, culture, and organizational transformation define the work of Frances Ríos.
She is a leadership strategist, entrepreneur, and convener with 30 years of experience driving impact across organizations, industries, and communities.
Women Who Lead: Transforming Companies with Female Talent
We turn female talent into business strategy—and Latina consumers into your most powerful business advantage.
We don’t just talk about inclusion. We turn it into real results, inside and outside the company.
Stop guessing. Start winning.
Puerto Rico’s Leading Firm in Female Talent and Consumer Insights
From the start, we have believed that women are fundamental agents of change in the workforce. We have partnered with mid-sized and international companies eager to move beyond managing crises like harassment or pay inequality, creating environments where women feel valued and can thrive.
Through our rigorous W Certified Company™ program, companies not only measure their inclusion efforts—they are publicly recognized as top workplaces for female talent. This certification helps them attract, develop, and advance women into senior leadership roles, ensuring diverse and effective leadership.
We also assist in crafting advertising campaigns and retention strategies that genuinely connect with Latina consumers, understanding their needs and showcasing the true value of products and services.
If your company is ready to grow through the power of women and transform its culture, Women Who Lead is your strategic partner.
Leadership, culture, and organizational transformation define the work of Frances Ríos.
She is a leadership strategist, entrepreneur, and convener with 30 years of experience driving impact across organizations, industries, and communities.
With a background in the Fortune -50- corporate world, she has worked alongside government officials, plus senior executives and leadership teams -from Fortune 500 companies to medium-sized organizations- earning a reputation as a trusted partner in moments that demand clarity, courage, and execution.
Her work sits at the intersection of leadership, culture, and organizational transformation, bringing together leaders who are ready to move beyond conversation and into action.
Frances is the founder of Women Who Lead, a platform that has influenced thousands of leaders globally for 20 years, and the creator of W Certified Company™, Executive Circle, and Impact Series, initiatives that now form part of The Lead Groupe ecosystem.
Her leadership has been recognized locally and internationally, but what defines her work most is trust.
Leaders don’t come to Frances for theory. They come to her for perspective, discretion, and results.
Raised in a humble family and told early on by industry voices that her business would not last, Frances built her career with one belief: leadership should serve people, strengthen organizations, and give back to the communities where it begins.
Today, her work continues to shape leaders -women and men- who understand that impact is the true measure of leadership.
Our core objectives:
Promote inclusion and female leadership in companies
Women Who Lead supports businesses in attracting, developing, and advancing women into senior leadership roles, creating environments where women feel valued and can thrive.
Certify and publicly recognize companies committed to equality
Through the W Certified Company™ program, companies assess their inclusion efforts and receive public recognition as top workplaces for female talent.
Advise on strategies to connect with latina consumers and talent
We provide guidance in creating advertising campaigns and retention strategies that authentically connect with Latina consumers, understanding their needs and highlighting the true value of products and services.
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